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Bespoke In-House Team Coaching & Training. Built Around Your Marketing Strategy.

Empowering your in-house technology marketing team to deliver high-performance

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Technology Marketing Teams Face Unique Challenges

Marketing teams in IT, telecoms and online media companies face unique challenges due to the fast-paced nature of the industry, the rapidly evolving technological landscape and the increasing competition from well-established competitors. These challenges demand a different approach to learning and development, which is tailored to the specific needs of technology-focused companies.

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Training & Coaching Tailored Specifically for Technology Marketing Teams

Our training and coaching programme is designed to equip technology marketing teams with the necessary skills and knowledge to succeed in this highly competitive landscape. With our expertise and guidance, we can help technology marketing teams improve their value proposition, build trust with key prospects and achieve accelerated growth, market dominance and long-term success.

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Growth Accelerator 12-Week Training & Coaching Programme

TechGrowth Advisors' Technology Marketing Team Coaching and Training Programme is a bespoke 12-week training and coaching programme designed for IT, telecoms and online media companies. The programme is tailored to address the specific needs of technology-focused companies and empower their marketing teams to achieve accelerated growth and success.

 

Our training and coaching programme covers a range of topics that address the pain points of technology-focused companies. We will work with the Chief Marketing Officer/Marketing Director to build a tailored programme based on their marketing strategy, needs and desired outcomes.

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Programme Overview

Our programme will help companies build high-performing marketing teams by teaching the fundamental principles of successful technology marketing programmes. We will provide a dynamic and interactive opportunity for team members to learn from each other, share best practices and think deeply about what the team needs to do to excel in their business area.

 

The programme is designed to help companies achieve the following business benefits:

 

  • Create highly motivated and empowered teams who can "do more, with less"

  • Build agile and collaborative teams who can handle conflict maturely when it arises

  • Improve communication and trust leading to more positive and productive team relationships

  • Growth in intercultural competence within the team which minimises conflict

  • Develop strong alignment and connection between the team and the rest of the organisation, leading to improved organisational performance

  • An enhanced ability to create and implement successful change processes

  • Retention of key talent

  • A strong understanding of ‘what good looks’ like in the fast-paced world of technology marketing and what it takes to deliver that

 

Our 12-week programme covers six modules that address the specific needs of technology-focused companies:

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Module 1: Building a Strong Value Proposition

In this module, TechGrowth Advisors will guide the marketing team to understand their company's unique value proposition and how to communicate it effectively to potential customers. The team will learn how to identify their ideal customer and create a customer-centric value proposition that meets their needs. They will also learn how to differentiate their offering from the competition and justify their pricing strategy. Through role-playing exercises and real-life case studies, the team will learn how to pitch their value proposition and overcome objections.

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Module 4: Engaging with Decision Makers

In this module, TechGrowth Advisors will teach the marketing team how to engage with C-suite decision makers and build relationships that drive business growth. The team will learn how to create a strategic account-based marketing plan that targets key decision makers and builds trust and rapport. They will also learn how to use storytelling and case studies to demonstrate the value of their products and services and build credibility with decision makers.

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Module 2: Understanding the Customer Journey

In this module, TechGrowth Advisors will help the marketing team to map out the customer journey and identify key touchpoints where they can make a positive impact. The team will learn how to create a customer-centric marketing strategy that addresses the needs and pain points of their target audience at each stage of the buying process. They will also learn how to use data and analytics to measure the effectiveness of their campaigns and make data-driven decisions.

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Module 5: Nurturing Prospects into Warm, Ready-to-Buy Leads

In this module, we will focus on strategies and tactics for nurturing prospects and converting them into warm, ready-to-buy leads. Participants will learn how to create effective lead nurturing campaigns that provide value to prospects and move them through the buyer's journey.

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Module 3: Creating Compelling Content

In this module, TechGrowth Advisors will teach the marketing team how to create compelling content that engages their target audience and builds brand awareness. The team will learn how to develop a content strategy that aligns with their marketing goals and resonates with their target audience. They will also learn how to optimise their content for search engines and social media platforms. Through interactive workshops, the team will develop their own content marketing plan and learn how to measure the effectiveness of their content.

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Module 6: Delivering Results

In this module, TechGrowth Advisors will help the marketing team to measure and optimise their campaigns for maximum impact. The team will learn how to use data and analytics to measure the effectiveness of their campaigns and make data-driven decisions. They will also learn how to identify areas for improvement and optimise their campaigns for better results. Through hands-on exercises, the team will develop their own measurement framework and learn how to use it to deliver results.

Our coaching model is designed to be collaborative, where we work closely with the marketing team to understand their specific challenges and tailor the training to their unique needs. We provide practical, actionable guidance to help the team execute their marketing strategy effectively and achieve their business objectives.

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Experts in Technology Marketing Training & Coaching

TechGrowth Advisors is uniquely positioned to deliver technology marketing training for IT, telecoms and online media companies, with over 25 years of experience working with major tech companies like O2, Vodafone, Staples, Equifax, and Symantec. Our team of experts understand the unique challenges faced by technology-focused companies, such as limited engagement, weak value proposition and fierce competition. All training delivery is overseen by our founder, Michael Williamson, who has an MBA from London Business School and an MA in Marketing (with Distinction) from Kingston Business School.

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We have a comprehensive range of services that are designed to transform these companies and help them achieve accelerated growth, market dominance and long-term success. Our team training and coaching programme is bespoke and tailored around the client's marketing strategy, providing practical and actionable coaching that delivers immediate results.

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Register for our free 4-part video series:
How to transform your marketing team into high-performing tech leaders

Join our free webinar series designed for Marketing Team leaders and Learning & Development professionals to explore the unique learning needs of technology-focused marketing teams and learn key fundamentals to transform your team into a high-performing marketing technology powerhouse.

 

Discover the strategies and tactics that top-performing tech companies use to nurture prospects, drive revenue growth and achieve market dominance. Learn the key aspects required to elevate your team's skills and performance to accelerate your company's success in the rapidly evolving technology industry.

Frequently Asked Questions

  • Who is this coaching and training programme for?
    This programme is designed for Chief Marketing Officers and Marketing Directors of technology-focused companies who are looking to build high-performing marketing teams based on their marketing strategy.
  • What is the objective of this coaching and training programme?
    The objective of this programme is to help technology-focused companies identify their ideal customers, nurture more opportunities from existing customers, and showcase their success through compelling case studies. We aim to create a high-performing technology marketing team that understands what great technology marketing programmes look like and has the skills to deliver them.
  • What are the benefits of this coaching and training programme?
    Our coaching and training programme creates highly motivated and empowered teams who can do more with less, are agile and collaborative, have improved communication and trust leading to more positive and productive team relationships, and have a strong alignment and connection between the team and the rest of the organization, leading to improved organisational performance. In addition, the programme enhances the ability to create and implement successful change processes, retain key talent, and have a strong understanding of what good looks like in the fast-paced world of technology marketing.
  • What topics are covered in this coaching and training programme?
    The coaching and training programme covers a wide range of topics such as identifying ideal customers, building brand awareness, creating a unique value proposition, communicating the value proposition to potential customers, nurturing prospects into warm ready-to-buy leads and engaging with C-suite decision-makers. Our experts will work with you to customise the programme based on your unique needs.
  • How is this coaching and training programme delivered?
    The coaching and training programme is delivered through a combination of virtual workshops, one-on-one coaching sessions, and online resources. We work with you to develop a customised plan that meets the specific needs of your team.
  • How long does the coaching and training programme last?
    The coaching and training programme is a 12-week programme designed to provide a comprehensive and immersive learning experience. The programme is broken down into six modules, each focusing on a specific area of technology marketing.
  • How much does the coaching and training programme cost?
    The cost of the coaching and training programme varies depending on the size and specific needs of your team. Please contact us to discuss pricing and customisation options.
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